Our Mission
- To make the best components possible to suit hardcore riders' needs
- To make the best value components that perform under extreme conditions of use
- Continual product development
- To support the scene
- Worldwide distribution & product support
DMR is owned & run by people that have a passion for biking and design. We have grown over the last 10 years from a single product to around 100 covering a wide range of riding styles. But we still focus on the hardcore riders that push things forward through more progressive riding -pushing themselves & their bikes to new limits - it's through these more demanding riders that innovation in new product occurs & has its purpose. As a result, our products tend to be simple & strong without any gimmicks.
This straight forward approach of DesignMakeRide sums up what we do.