DMR was kicked into life in the Winter of ’95, the idea was to make UK designed bike parts that worked for the way we liked to ride.
We didn’t want any ‘gimmicky’ stuff that wasn’t there for a reason, DMR components were going to be solid, properly designed, rider tested bike parts that met the demands of the riders that were at the core of the rapidly growing UK dirt riding scene.
The humble DMR ‘Chain Tug’ was our first product, it did the simple job of pulling the wheel back in your dropouts…but it worked, stayed put, took the hits and didn’t blow the bank.
That first, simple product kind of set the scene for DMR, the range now includes strong and light Dirt jump frames including the full suspension BOLT, 3 bikes from entry-level Dirt jump to Racetrack, there is also the new ‘SECT’ products for 2013. They are completely rider designed and represent the realist dirtbike products around. Everything with the Sect stamp is super-light and super-strong. Ready for the Dirt.