#dmr25years
High quality limited edition DMR Zip-Up Hoodie with our 25th anniversary design.
For our 25th Anniversary, we thought we’d do something a little special. We decided that we’d like to take our original DMR logo from 1995 and mix it with our current 2020 logo to create something unique to celebrate 25 years of bicycles and dirt. For a limited time, we’re offering a run of cycle clothing that features a combination of our oldest and newest logos as a reminder of our beginnings.
EarthPositive®
• Full Length Zip.
• Unisex Fit.
• 100% Organic Combed Cotton.
• Choice of cord colour (Black or White). Pull out the one you don’t want.
• Eco-Friendly Ink.
EarthPositive® is produced exclusively from organic Indian cotton, and the entire production process is controlled and certified in accordance with the latest version of GOTS (Global Organic Textile Standard).
This EarthPositive® Hoodie was manufactured solely using renewable green energy from wind and solar power.
The carbon footprint of EarthPositive® products has been reduced by some 90%.
About Earth Positive
Earthpositive™ is a green revolution in promotional apparel: Climate Neutral Clothing.
Organic and ethically made, but crucially, manufactured solely using sustainable energy generated
from wind and solar power, EarthPositive® is a practical and immediate solution for business and
fashion to face their biggest challenge and take immediate action to combat climate change.
EarthPositive® apparel is made to demonstrate the highest possible environmental, social and
ethical standards, in one of the world’s most environmentally damaging industries, and to provide
the music, fashion and promotional garment industries with a familiar product with which to
promote awareness and take action on climate change.
A Hoodie with a positive social, and a minimum environmental footprint.
The development project for EarthPositive® apparel has taken two years to complete; it is
designed to provide the clothing industry with a blueprint for ethical and sustainable production.
Organic Cotton + Ethically Traded + Carbon Neutral manufacturing = 100% Sustainable
= 100% EarthPositive®